[Frame 1 — opening caption]
On-screen text establishing a relatable problem.
[Beat 1]
Creator looks at camera; text states problem.
[Beat 2]
Creator shows product usage.
[Beat 3]
Creator smiles; text reveals positive result.
---
Audio (transcript — usually trending song lyrics, NOT the message):
_UNDERLYING VIDEO CAPTIONS:
Me waiting for someone to notice I lost 11 lbs
BRAND OVERLAY / END SCREEN:
NONE_